Secret Weapon for Google Adwords
I don’t remember what I searched for to stumble on our secret weapon in Adwords. I’m glad I did though.
It’s the one program I will not go without in my business. It saves me the most money. It makes me the most money.
It’s $97/mo with a Free Trial. No Contracts
We’ve all looked into more effective ways to market. Let’s face it leads drive our business. If we don’t have leads we can’t pay our bills. That leads me to the secret weapon.
We no longer have to pay absurd prices for quality management of an Adwords account. With the increase technology of artificial intelligence a lot has become possible that was previously a dream. That’s what the PPC software is that we use. It’s artificial intelligence that analyzes search queries to find opportunities for your campaigns. It updates every 24 hours so you always have improvements to your PPC account. This is important because you can stay up-to-date with current search trends. It also helps keep you on target with your monthly ad spend.
Does EarlToms Really Use Adwords?
The answer is yes. We run ads every day. Our latest test was to spend $250/mo and see what type of results Opteo could generate with our ads. It was quite impressive to be honest.
As of the date of writing this article, February 17, 2018 the performance of the previous 30 days looks great…
- $230.54 total spent ($250 budget)
- 2,214 Impressions
- 63 clicks
- $3.66 Cost per Click
- 2.9 Average Position
Before finding Opteo we were paying over $1,000 for a company to manage our ads. It didn’t make sense to me that I had to pay that much for management of my campaigns and still spend the required $2,500 minimum in ad spend. I was spending $3,500 a month just to use Adwords and didn’t get anywhere close to the results I get now. I use the same ads now that I did when I was paying $1,000 for them to be managed. Adwords is affordable and can be productive on a limited budget.
How Does it Work?
This is the best part because it is so easy. Once you connect your account it starts working for you. It will start monitoring competition and opportunities based on where the user is in the buying process. It doesn’t waste budget or opportunities jumping your ads to the top position. That’s not what maximizes your ad spend with opportunities. We can monitor online activity and target users based on their behavior now with technology. Instead of chasing every person that searches for We Buy Houses, Opteo looks for the opportunity when the user is in the ready to buy stage or information gathering stage. That’s how the cost per click stays lower ($3.66) while maintaining a position (2.9) that will receive clicks. Our results show this is not only possible but actually happens.
When the software finds opportunities it will notify you on your dashboard. Everything associated with your Adwords account can be updated & optimized with the dashboard. It can change campaigns, ads, keyword, etc., automatically from the dashboard. We didn’t use a remarketing campaign for the $250 ad spend test but it can manage it as well.
Push Improvements to Adwords from Opteo
When you check your dashboard you will see recent suggested improvements. The amount of improvements does correlate to the ad spend each month. It can find more opportunities with additional spending. We received between 3-5 suggested improvements daily with the $250 test. An average of around 12 improvements were suggested daily when we tested $1,000 ad spend. Below is an example of what you see on your dashboard.
Grace Buys Houses has nothing to do with me or my business so I decided to mark it a negative keyword. It cost me $3 for 1 click without converting. That is a user looking for someone else. I choose to not compete with that in my local market. Franchises are another story. Once I open the improvement I have the option of adding it as a keyword or adding a negative. It is using budget with we buy houses keyword since it’s set as broad not phrase or exact.
No more spending on Grace.
Features of the Secret Weapon
- Improvements – The software proposes improvements based on your conversion data and performance targets. Push improvements live to AdWords in one click.
- Performance – You are able to view all key performance metrics in one location. Get additional metrics not available in AdWords (including QS Components, AdRank and many more).
- Manage – You can manage accounts in one unified table. Drill down to view ad groups, keywords, and other components. You get complete control over bids and budgets.
- Segments – You are able to pinpoint the 20% of the account driving 80% of the performance. Reduce spend on inefficient segments and double-up on more lucrative ones.
- Scorecard – You can perform in-depth account audits in seconds. You will be able to get an immediate understanding of the health of your accounts so you know where to focus for maximum leverage.
If these features sound too complicated you shouldn’t worry. They are super easy to use. Everything is set up for you to understand in a suggestive manner for you to choose one or another option. I recently made a mistake and added a keyword to the negative list. A couple days later Opteo told me I made the mistake and asked if I wanted to correct it. It’s that in-depth to monitor negative keyword for opportunities as trends change over time.
Is Adwords a Good Fit for You?
This is a tough question to answer. So many variables are involved with advertising and marketing. It’s important to have a good ad structure, quality content on your website, and call to actions that engage users. If these ingredients don’t work together it could affect your ad performance. Imagine having great ads with a lot of clicks without any conversions. That would mean your website needs to change an aspect so users will answer your call to action.
You also need to be able to consistently spend each month on Adwords. The software can catch up quickly but keeping optimized daily helps keep your cost per click lower with more qualified leads. Adwords shouldn’t be treated like mailers or a toy on a shelf. It has to be done on a monthly basis to be effective.
You can get your cost per click average low just like EarlToms. I’m cheap so $3.66 is perfect for me. If you include the Opteo subscription I spent $350 for 63 clicks for the month. It can be done.
We also understand not everyone has a proper ad campaign setup or know how to setup ads. That’s why we have decided to offer our complete Adwords setup to other Real Estate Wholesalers. You can get our complete Adwords setup here. You will receive an optimized campaign ready to go that we paid thousands of dollars to have written.
I have wasted thousands of dollars over the years trying to find what gave my business an edge over my competitors. I realized we have a problem in the wholesale community of Real Estate. That’s why I started EarlToms. The people in the industry are focusing on things that yield minimal results because they are chasing promises instead of building a solid foundation. I have made all the same mistakes as every one else. Why do we keep making the same mistakes? The wholesaler community needs to embrace helping each other instead of how it is currently.
In order to accomplish this the industry has to shift to being more professional. Earltoms is only going to address aspects of business that actually help from how to value to providing backlinks so you can move up in search results. We are committed to helping give each wholesaler the ability to work smarter not harder. Opteo is a software program for Adwords that provide a return mailers, driving for dollars, etc, can’t provide. We have shown for $350 a month you can basically do all of your marketing for leads and close deals.
Since Opteo offers a 30-day free trial you can have an optimized campaign as soon as you start a subscription. Combine our optimized campaign already producing results & you are ahead of the game. You saw proof of actual performance and results of our ads combined with the software.
You Really Should Use the Software for Adwords if Your Serious About Wholesaling Real Estate
To Your Continued Success…